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You may want to know a bit of my advertising experience, I have been in the world of advertising for 6 years from cub copywriter to creative director. And I was privileged to attend a workshop conducted by Neil French, a well known advertising guru, I asked Neil to define advertising to me in one simple sentence and he in his flamboyant style answered me in one word: “Life!”

I agree with him totally because if you don’t understand life it is very hard to be successful in advertising because advertising is about communicating well with people on your products and services to the extend that they just can’t wait to get their hands on your products or use your services!

I love using acronyms to communicate my message and it makes it easy for you to remember the key factors or points. What Advertising means to you can be subjective too depending on what you were taught, experienced or have read about it. You can write a book on it, but I am only going to cover a little on the basic points. Let’s agree on the fundamentals:

A stands for Attitude which is link to your beliefs which comes from your experience. Basically to have effective advertising, you must have the right attitude and understand the importance of advertising, why billions of dollars are spent on it? You may have the best product or best service but if nobody knows about it, it is of not much use, isn’t it? Of course, the best form of advertising is word-of-mouth advertising because it is based on trust and relationship.

D stands for Desire, what do you really want to achieve from your advertising, the objectives and end results? Clarity is power! If you don’t know where you want to go, any road will get you there. You must be very clear on what you want to achieve with your advertising and every word and picture must be directed towards accomplishing your end result.

V stands for Visualize, Verbalize and Verify, you have to create a sizzling offer that is crystal clear to your prospects and with lots of testimonials to its value and benefits. Make them see it, hear it and feel it!

E stands for Ethics, Enthusiasm and Extras, your advertising has to be ethical, as Abraham Lincoln said it so well, you can fool all the people some time but you cannot fool all the people all the time. It is silly, stupid and foolish to do poor or unethical advertising, it will come back to haunt and hurt you financially! You have to be enthusiastic about your advertising and give extras so that your prospects feel they are getting more or something they can’t get from your competitors. This is very important, we call it the USP, Unique Selling Proposition, what makes you stand out from your competitors.

R stands for Research, you must know what the market wants and never assume because ASSUME stands for “making an ASS out of U and ME” You must do your market research and do market testing to find out what your customers really want?

T stands for Timing, Tracking, and Tipping Point, you must advertise at the right time, track your advertisements and monitor the results, and more importantly enough times to the right targeted audience to reach the tipping point when your advertising created a viral effect when everyone starts talking about it positively!

I stands of Impact, Innovate and Identify. Before anything happens, you got to get the ATTENTION! You must be innovative and create advertising that get free mileage when people start talking about it. You want to leverage on the most effective advertising form which is word-of-mouth advertising or some call it viral marketing. You must be able to touch the hearts of your customers and make them identify themselves with your products or services. Learn to win the hearts of your customers and you will laugh all the way to the bank!

S stands for Sincerity, Service, and Solution. Honesty is still the best policy because people are tired of the lies, insincerity and misrepresentations, they want you to deliver what you promised to them. Whatever you do even if it is a product, people always appreciate good service, and if your advertising can communicate good service, you are half way there. And, of course, if your advertising offers a great solution, you will have them going for their credit cards!

I stands for Integrity in your message, products and services. There must be congruency in your message to your products or services and your customers can relate wholeheartedly to your advertising and remember it clearly and positively in their minds.

N stands for numbers, you must understand the numbers of advertising, you can keep on advertising as long as your sales justify them and make it more cost effective by understanding and applying what I’ve shared with you earlier.

G stands for Great. If your advertising can show that you offer Great Value, Great Quality, Great Service and Great Relationship, you will have your customers for life!

Do leverage on the World Wide Web, it is the biggest market in the world, if you want to learn more about advertising on the internet, go to: [http://www.AdWordsMarketingTips.com]

Feel free to use this article on your website or ezine as long as the following information about author/website is included.

By: Bruce Wisdom

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There are dozens of places that a small business can spend money on advertising. It has been demonstrated by the SBA (Small Business Administration) that on-premise outdoor advertising is the least expensive, most effective method to generate more walk-in customers.

Is your business signage doing the job? Ask yourself the following questions to check your advertising IQ:
Some business people spend more money on a cash register to keep their money in than a good sign to pull people in to fill it! Doesn’t make sense, does it? You don’t buy a ¼ inch drill bit because you want a drill bit, you want a ¼ inch hole! You don’t buy a sign because you want a sign, you want more customers, right? Do you think this sign could hurt your business? Well then, what’s the only other thing it could do? Help your business, right? The world of packaging is a multimillion dollar business. Most of the products you sell are packaged to sell, right? The most important package for your entire business is the front of your store! It’s the first thing your customers see and it must convince them to stop in and buy! A new sign makes the best package you could have! Most investors feel that getting their money back in 7 years is a good investment. Most businesses that purchase a new outdoor sign get their money back in a few weeks! That’s smart investing isn’t it? It would be great if you could go out in the middle of the street and personally invite people into your business, wouldn’t it? First of all, you don’t have time and secondly, you might get run over! The next best thing is to invite them in with a sign. Is your signage communicating with your customer visually! Can you imagine going to a major league baseball game, getting out on the pitcher’s mound during the 7th inning stretch and telling 50,000 fans about your business? Would that improve your business? Well right now, you have over 50,000 people every few days passing less than 50 feet from your front door! They are all potential customers of yours! But first, you have to tell ‘em what you have before you can sell ‘em! If your landlord came in today and made you this offer…”I need some cash right away…If you pay me $5,000 now, I’ll allow you to stay here RENT FREE for the next 10 years!”… Would you do it? That’s exactly what a good outdoor sign will do for you! Make sense? Let’s say that I want to go to work for you…before you say yes or no, let me tell you my qualifications. I’ll work 24 hours a day, 7 days a week, 365 days a year for the next 10 years. You don’t have to pay unemployment taxes or any fringe benefits. I’llbe the hardest working employee you’ve got! Would you pay me $300 a month for the next 36 months? That’s what the correct outdoor electric sign will do for you! Where is the nearest McDonald’s from here? How about Holiday Inn? Where is Betty’s Ceramics? You see, you know where McDonald’s and Holiday Inn are, but not Betty’s Ceramics and they are on the same street! The only difference is their signs! That’s why successful franchises spend up to $50,000 for their signs, and 80% of a franchises customers are impulse do to the sign. The average McDonald’s locations get over 1800 customers per day. The sign pays for itself in 7 days! What would happen to your business if you had a larger sign out front? People judge the inside of your business by how you look on the outside! If you could turn your business inside out and show people what you have in here, they would flock in… but you can’t. The next best thing is to get something out front that will show people what you do have on the inside! Does that make sense? Some business people spend more money in monthly payments on a credit card terminal than a good sign to pull in those customers with the credit cards…doesn’t make sense, does it? If you want people to come to your party, you have to send them an invitation right? The more invitations you send, the more people that show up! The same is true with your business, the more customers you invite in, the more sales you make! So, if you want their business, you have to ask for it! You have to make it easy for them to find you…without a good business sign. Is your sign the nicest invitation in town? People like to go where the action is. Nobody likes to go to a slow business! Have you ever gone into a restaurant at lunch time and you were the only person there? Makes you wonder why, right? The right business sign will create customer traffic…it will create lots of activity and excitement! That’s what you want, isn’t it? If you came to work one morning and saw two guys out in front of your business building a large brick wall that would hide your business from the people passing by…what would you do? Probably send them away and tear down the brick wall, right? You don’t want anything hiding your business! Unfortunately, you have that situation right now. There is a brick wall is the front of your business, your storefront. All your products and services are hidden behind the front wall. You need to do something to get those products on the other side of the wall where you customers can see them. Does your outdoor advertising have a large logo or graphic that instantly describes your products? A business without a sign is a sign of no business! The more you tell, the more you sell! Some small business spend more money on signs advertising “going out of business” than they spend on signs while in business…and wonder what happened? Your business is located on the banks of a money stream! You have thousands of dollars flowing past your front door! All you have to do is bait your hook and keep it in the middle of the money stream! A highly visible outdoor business sign will catch more customers than any other bait on the market! A good outdoor image can increase the value of your location without increasing your rent one thin dime! Your business will never stay the same. It will either go up… or out. No business remains static. If you think a sign will help your business…EVEN A LITTLE BIT…then by all means, buy one!

By: David Evarts

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With the advent of World Wide Web, the traditional advertising has transformed itself into a a more unique and better medium providing a different shape and speed of success to it. Now, the term “Online Advertising” is getting much popular. The reason behind this would be the various ways of advertising that have evolved out of internet advertising. Some of these various ways of advertising are through search engines, emails, banners on the web. And the competitions among the companies for online advertising are speeding up as well as continuously demanding more creativity.

The reason why online advertising is getting so popular is because it is taking the advertisements closer to the real customers. In the present world, people are in the habit of spending more time online. These huge traffic that the search engines derive is the right platform for placing the advertisements. This is one of the reasons for the immense popularity of internet advertising. This method of advertising gives the customers the total freedom to read the product presentation which will enable them to make better choice of the products. There is no personal interaction between the advertisers and the buyers, which, prevents any unnecessary influencing. Besides, customers can go to each and every piece of information till all their queries are resolved. This is why this mode of advertisement is the choice of all today.

Online advertising is reaching almost all places. This internet user always comes across the various advertisements in different forms such as advertisements through banners, emails, search engines etc. People have more choices from online advertising in comparison to the traditional ads. The fast growing internet advertising is making the sense of online ads more successful. It seems that this process of advertising is making companies more popular within a short span as compared to how it did in the past.

Now-a-days, new company seems to grow sooner by means of internet advertising. It is making the new products and the new brands more familiar among the customers. The flexibility given by online advertising is giving more benefits to the customers and the companies. Hence, that is why Online Advertising is getting more popular.

By: Deepak Kamboj

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Advertising gifts are a wonderful tool for showing your customers and clients how much you appreciate their business and their time with your company. Everyone loves to get things for free, and your advertising gifts are no exception, from pens and mugs to mouse mats and coasters for the desk. These things are all great for anyone who does business from an office, and from stress toys to note pads, can come in handy as well as keep your name handy.

For the more personal touch, however, you may want to send small gifts to clients at home, and that can mean a whole different style of advertising as well as a whole different kind of advertising gift. A housewife might not be terribly impressed with a coffee mug, but a nice oven mitt with your company name on one side might prove just the lifesaver that she needs to keep your advertising gift on hand and your company and company name firmly in her mind the next time that she needs to do your kind of business.

Sending advertising gifts to the home means sending things that might not work in a corporate setting, but which a person at home might find extremely useful. Quality promotional pens featuring an engraved logo are fine, but even a simple ballpoint pen will get your name and your message across and prove extremely valuable in the future in plenty of households. If you are interested in cheap and easy shipping, stuff some refrigerator magnets into your next outgoing mail and rest assured that many of the recipients will have stuck your name and company information to their fridge without a second though.

For the people with whom you do regular business, these fridge magnets can make the difference between searching for your lost business card for the millionth time or being able to contact you with a quick glance at the fridge door, meaning that they will be in a better mood regarding you and doing business with you. This can provide a double bonus.

If you have a branch office, hand out something nice like a flashlight with your company name on it or a small toy for mothers with children and watch as people relax and your gift is noted for the future. Your company will be noted above others for excellent customer service just for knowing the kinds of things that busy people need when they come to see you for their business needs.

Targeting your clients is important for corporate customers just as much as it is for people at home. If your client base is not necessarily the kind that sits behind a desk all day, look into ways to please the rest of us and you will find that your business base is growing steadily as word spreads of your generosity and great business practices. You will be pleased with the amount of new business that you have drummed up so simply – and all this from a refrigerator magnet.

By: Gareth Parkin

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Marketing today has come a long way. It has evolved from being something that was perceived to hide the failures of the organisation to a full fledged industry. The importance of advertising can’t be ruled out today. It is one of the factors that are detrimental to the success of any organisation. Advertising today exists in every organisation at some level or the other.

The potential that conventional advertising holds today can’t be underestimated. But a major loophole being the cost at which this effective tool comes. Where the giant business have no worries about the cost but the small sized ones are in a situation considering their budget constraints. For these small-scale organisations advertising gifts comes as a breather.

Advertising gifts are a great way to open your business to new and lucrative opportunities and take your business to all new heights. They can be the first step in the ladder of the success. In fact they are far more efficient than the traditional methods of advertising. They help you keep your brand upfront with both your existing and prospective interest groups.

Unlike other forms of marketing, these gifts are not perceived as a mere promotional gimmick but as thoughtful gifts. They serve as a token of gratitude and appreciation. They convey thanks to your clients in the subtlest tone. When your customers feel appreciated and cared for they are sure to stick to your brand. In this scenario of cutthroat competition ensuring a set of loyal customers is success in itself.

Apart from holding your current set of customers they also help you entice new customers. By the virtue of their utility they keep your brand name upfront. Considering the number of players in the market, out of sight really means out of mind and promotional items keep you in both in sight and mind. They ensure that you are noticed more often and thus get more and more customers hooked to your brand.

Creating space for your own brand has become mandatory today to survive on the scene but doing so is not easy. Advertising gifts help you with brand awareness too. They get you noticed not only by the recipient but by others around the recipient too.

With so much too offer by advertising gifts, success is not at all far away. Get your advertising gifts today by logging online.

By: Gareth Parkin

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