Archive for December, 2008
Advertising on Craigslist
Reaching Potential Customers on Craigslist
Another reason why posting advertisements for products or services on Craigslist is so worthwhile is the likelihood of reaching a large audience of potential customers. A review of the Craigslist fact sheet reveals pertinent information regarding the amount of traffic the website receives. According to this information Craigslist receives approximately four billion page views each month with ten million people using Craigslist each month. From these statistics it is clear that advertisements placed on Craiglist are likely to receive at least some attention from potential clients.
With so many visitors using Craigslist each month the advertising possibilities are limitless, however, there are no guarantee any of these visitors will be interested in your products or services. Like any marketing campaign, your advertisements on Craigslist must be intriguing, informative and in a location where you will reach your target audience.
Finding Your Target Audience on Craigslist
We’ve already discussed the number of visitors using Craigslist each month but the key to taking advantage of these numbers is to target your advertising in a way aimed at reaching your target audience as opposed to a wide audience of individuals who have no specific interest in your products or services. It is much more worthwhile to reach a small audience of those with a keen interest in your products or services than to reach a much larger audience of those who are not interested. Those who have an interest in your products or services are your target audience.
The key to reaching your target audience on Craigslist is placing your advertisement in the most appropriate locations. Craigslist has a specific section for businesses to advertise their services. This section is broken down into a number of categories. Those who are in the business of computer repair would be wise to place their advertisement in the computer section as opposed to the automotive section because individuals looking for computer help will naturally migrate to the computer section. It may sometimes be appropriate to place an advertisement in more than one section. This is acceptable as long as it does not cross the line to spamming the section.
If there is not a specific section for the products or services offered by your business there are a couple of options. Business owners can place an advertisement in the section for small business advertisements where it might be found by those doing a search in this section. Alternately the business owner can contact Craigslist to suggest the addition of a new category. They might be willing to oblige if they believe this category warrants an addition.
The Difference between Advertising and Spamming
Advertising on Craigslist is one thing but spamming is quite another. Placing an advertisement in an appropriate section of Craigslist is acceptable; however, placing the same advertisement in nearly every section of Craigslist websites for a number of different geographical regions is considered spam. Spam is ineffective for a number of reasons. First of all potential customers who see a particular advertisement in a number of different locations are likely to recognize the spamming techniques and be less inclined to patronize this business. Also, if Craigslist detects the practice of spamming they may delete all of the postings and could potentially ban advertisements from the individual in the future.
By: John Ugoshowa
About the Author:
John Ugoshowa. You are welcome to use this article on your website or
in your ezines
as long as you have a link back to http://www.quickregister.net/partners/
For more information on Craigslist see the Advertising section of Quickregister.net Free Search Engine Submission Service
at: http://www.quickregister.net/partners/
How to Maximize Website Promotion Through PPC Bid Management System in Ppc Online Advertising
READ THIS: If you are truly serious about Ppc Online Advertising. You’ll discover the secrets of how to build highly profitable ppc advertising campaigns here.
Pay Per Click Advertising (or called Ppc Online Advertising) is a means to advertise business through the use of keywords/phrases in the search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just some examples of search engines. They offer top positions among the sponsored listings for particular keywords/phrases you choose. The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.
Ppc Online Advertising can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step by step procedures, Ppc Online Advertising is a welcome change to traditional advertising.
If you do your searches for products, articles and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo! Search Marketing depending on where you are most comfortable at and where you usually get the best results. As soon as you key in the search button, immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw is most likely the one who bids the highest for that keyword you type. In this way, businessmen will produce the desired results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential sales.
The right way to start Ppc bid management system is to identify first the maximum cost per click (CPC) you are willing to pay for given keyword phrases. CPC varies from time and even search engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from $0.25 to $5). Average of these bids is to be used as the maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly.
When you start to bid, see to it that you adopt different bidding strategies for various search engines. Search engines have their own Ppc Online Advertising systems that require different approaches. It is also worthy to identify different bids for the same keyword phrases in various search engines.
Additionally, it is wiser not to bid for the top spot (or general keyword phrases) for two reasons: 1) It is very expensive and impractical, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion. I highly recommend you to try to bid for the fifth spot instead and work your way up.
If you are now going steady on your Ppc Online Advertising biddings, it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of your traffic and identify the ranking of your paid ads. This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.
Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the Ppc Online Advertising rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities. Often there are keywords worthy of lesser bids to get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most effective bid.
Using ppc bid management system in promoting your website will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this approach, you can make the most value from what you spend in the bidding process. The key is to use the necessary precautions to stay ahead of the competition.
PPC Bid Management Systems
In ensuring best results, you may use ppc bid management systems. There are accepted and approved management tools that will help you in your bidding. They are categorized in two different types: 1) Web based (services by monthly subscription) and 2) PC based (purchased software)
Monitoring tools too may help in the tracking down of your keywords/phrases and search engines as to which among them often generate sales, overall and in relation to your cost per click. This is what you call return of investment (ROI) monitoring.
ROI value is the most significant factor for your success in Ppc Online Advertising. All you have to do in Ppc Online Advertising is to keep your eyes on ROI and try to maximize ROI as much as possible.
These ppc bid management systems may include additional functions that may not get from online marketing tools that are readily available. Other tools can monitor competitor’s bids, produce reports for different parties and offer the ability to interface with multiple Ppc Online Advertising engines. This is particularly helpful to those who manage more than a hundred keywords across several PPC engines to boost productivity and save time.
The ppc bid management system is ideal for the effective promotion of your home based internet marketing business online without the hassles of draining your financial keeping too much. It is now fast catching up as a means used in marketing your goods and services to reach to as many consumers as possible.
Final thoughts, many success stories show that ppc bid management system is one of the most effective and significant for your success in Ppc Online Advertising. All you have to do is to maximize your ROI with ppc bid management system & strategy. Without the proper ppc bid management system or strategy, it is difficult to earn big money in Ppc Online Advertising.
Learn more about how to do effective keywords for Ppc Online Advertising and your online business at: http://www.zKeywordTool.com. You’ll discover great keyword strategies to discover untapped niche keywords for your Ppc Online Advertising. Also, you’ll discover #1 best keyword analysis research tool for your Ppc Online Advertising.
Get a free report now at: http://www.zKeywordTool.com/free-report. You’ll discover great keyword search tips and secrets of how to do effective keywords for your home based online business. Also, you’ll save your time & money for minimizing your trail & error!
Learn more about the internet marketing online advertising PPC search engine and start earning big money on the internet at home now. You’ll discover great articles, news, tips, techniques and secrets of how to build highly profitable ppc campaigns.
*Reprint Policy: Reprint in full with writer’s name, contact information, active links and brief bio.
By: zmilliondollars
About the Author:
Siripong R. or zMillionDollars is a recognized authority on the subject of making money online from home through highly profitable & successful home based business. His websites, www.zMakeMoney.com and www.zMillionDollars.com, provide a wealth of informative articles and resources on everything you’ll ever need to know about earning money online.
How Should You Handle Advertising in a Recession?
Small businesses especially are feeling the squeeze as credit dries up, and customers stash their wallets under lock and key.
Yeah, times are tough.
And when times are tough, one of the first things to happen in the small business world are budget cuts. Guess which line item is one of the first to get cut? Yup…advertising. (How’d you guess?)
It’s understandable…you have to cut somewhere. But when you cut your ad budget, you may be cutting in the wrong place.
In the 25 years I’ve worked in the advertising and marketing business, I’ve seen several recessions come and go. And I’ve seen lots of ad budgets cut because of it. But one thing I’ve learned is the company that seriously cuts its ad budget often lives to regret it.
Think about it. Why do you advertise in the first place? To increase sales. Doesn’t it make sense, then, that during tough times when sales go down, you should advertise even more? Besides, what do you think happens if you cut your ad budget, but your competitors don’t? They get the sales you might have had if you hadn’t cut your advertising budget. When you stop advertising your sales go down. That’s on top of your sales going down because of the recession in the first place.
So what do you do? You lose business if you stop advertising, but you really need to save money any way you can. I have two pieces of advice. The first is to go into recession advertising mode. Tighten up the things you can tighten. Maybe even start looking at advertising in ways you haven’t tried before.
Here are some ideas to get you started.
1. Know your target customer. When the string’s pulled tight on your advertising budget, you don’t have any wiggle room to chase customers who will never buy from you, or hire your services. The idea here is that knowing your customer means you also know what newspapers they read (and what sections), what radio stations they listen to, what tv channels they watch, what interests and hobbies they have, etc. All of which helps you narrow down the best media channels in which to reach them. If you’ve never taken time to determine who your target is, go to my website (www.businessburrito.com) and click on “Marketing.”
2. Target your message. What is the one thing you do better than your competitors? Centering your marketing and advertising messages around your one thing is always the best way to get the most bang for the buck, but this matters even more is recession advertising. If you’re advertising to the right target, with the right message, in the right media outlets, you are going in with surgical precision, not with a shotgun blazing everything in sight. And that means you get a better return on your investment.
3. Negotiate your media buys. If times are tight for you, chances are they’re pretty tight for the media outlets as well. Which means they may be even more willing to negotiate deals, as well as offering more specials. Even in good times, don’t ever pay media retail. Media reps will usually negotiate in some way for your business. This may take the form of throwing in more insertions, better time slots, sponsorships…sometimes even reduced prices (especially if you sign a 12-month contract). Don’t be afraid to ask for what you need.
4. Advertise on the Internet. This works best if you have a website and use it to sell products, information, or services, or if you use it to direct your customers to your bricks and mortar business. Google AdWords program lets you target specific keywords and place ads that direct your traffic to a specific landing page. Whenever anyone “clicks” on your ad, you pay a specific amount of money. This is called “Pay Per Click” advertising, or PPC. In essence, you are pre-qualifying your traffic, so all you pay for are people who are looking for what you are selling. There are all sorts of other advertising opportunities on the Internet: From PPC to banner ads to ezine advertising. Search “internet advertising” and see what you find!
5. Consider radio. Radio can be one of the most cost-effective mediums out there. Why? Because it can effectively target your consumer, usually for less money than other mediums.
6. Email. Guess what…email costs almost nothing except time! If you have an email list, all you have to do is start emailing your customers with specials, coupons, news and info…the possibilities are endless. If you don’t have an email list, start building one today! Collect email addresses as you check customers out; keep a pad by the cash register for them to sign up in exchange for 10% off their next purchase (or some other incentive). There’s no excuse NOT to be doing this.
7. Co-op advertising. Is there another business that is compatible and complementary to yours with which you could team up to advertise, and thus share advertising costs? A strategic partnership with other quality businesses can create a win-win situation.
Okay, I said I had two pieces of advice. The second one is…increase your advertising! I know…you were about to cut your advertising budget out entirely until you read this article. But if you are thinking of cutting it, doesn’t it stand to reason that your competitors are considering the same thing?
If you increase your advertising at a time when your competitors are cutting back, just think how much more visible to the consumer you’ll become! You didn’t become a small business owner by not knowing how to take calculated risks. This is one that could pay off big-time.
When you advertise, you are building your brand. When you stop advertising and putting your brand in front of the consumer, your brand starts losing its power. Therefore, when you stop advertising during rough times, you are throwing away an investment that may have taken you years to build.
(c) Copyright 2008, BusinessBurrito.com. All rights reserved.
By: Donna Williams
About the Author:
Donna Williams is the founder and creator of BusinessBurrito.com – a website dedicated to helping small businesses grow to their maximum potential. She is also a 25-year advertising / marketing executive, creative director, writer, and producer. Together, Donna and her husband currently own and co-own five small businesses. To read more of her articles, or to sign up for her free weekly e-newsletter, visit her website at www.businessburrito.com
World Wide Advertising
Television Advertising is done using a television advertisement, also called a Television Commercial. It can be a major part of worldwide advertising. Many organizations pay for production of Television programs and intersperse the programme with their Television Advertising. The Television channels make the programs with timeslots available for the Brands to do their Television advertising.
Print Advertising is done by printing the advertisements on the Newspapers or magazines. The type of readers of the newspaper and the magazine, decide the type of Brands which will use Print Advertising as their campaign medium.
The Brands purchase the airtime for their Radio Advertising commercial from the radio station and air their advertisement on the radio. The Radio Advertising time slot is decided by the Brand based on the listener Target group of the programme.
Internet advertising is one of the cheapest forms of world wide advertising network. Internet Advertising is done by using banners, text on the websites and requires in detail planning & strategy depending on the organization goals, business model and involves proper choice of website, internet advertising type and the design of the campaign. A very important aspect of Internet Advertising is Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Mobile Advertising is interactive. Mobile Advertising can be implemented in multiple ways like mobile advertising using sms, mobile advertising viral campaigns, mobile advertising using web banner, mobile advertising using wap banner, hosting etc.
Outdoor Advertising is another form of world wide advertising network is also called Out-Of-Home advertising is absolutely opposite to the Internet, Print or Television advertising, in the sense that outdoor advertising is done to reach the consumers when they are not in home i.e. when the consumers are in public places. Some of the media options available for Outdoor advertising are hoardings, pole kiosks, billboards, street furniture etc.
By: Sanjay Sharma
About the Author:
We are offering Television Advertising, Print Advertising, Radio Advertising, Internet Advertising, Airport advertising, Mobile Advertising and Outdoor Advertising world wide.
Use Banner Advertising for Online Promotion
Advertising is the best tool to promote a good or service. People get attracted towards certain advertisements that provoke them to go for a particular brand. With the boost in the online industry, online advertising has also shown a tremendous growth. People are Internet savvy nowadays and spend maximum time in searching information through web. Time spent by a user on Internet gave an idea to the advertisers to come up with the concept of online banner advertising. This kind of online advertising makes use of banner ads to promote a specific brand. While going through a webpage or website visitors come across a number of banner advertisements and often click them to know about the product or service.
Now it is seen that banner advertising is performing extremely well, as it is really effective in attracting more number of visitors. The basic concept of banner advertising is to place the online advertisement at the correct place on a website or internal pages and also to place the ad on the most apt website. Once these two concepts are kept in mind then banner advertising will surely be a success. A successful example of banner advertising could be, if you are into online tourism business then the best place for you to place your advertisement would be any website giving information about tourist spots, honeymoon spots etc. This will help your advertisement to gain more targeted audience. A person going through the information about any place will surely go through your ad to know about your offers.
Several banner advertising companies are also working these days to provide the best online advertising facilities to its clients. These professional organizations make sure that they make this form of advertising the most interactive tool of communication. Banner advertising companies look into the banner advertising from every aspect. Images, content,creativity, size of the banner ad, placement of the ad etc are some of the things that a banner advertising company looks into.
So those who are planning to place a banner advertisement on web must go for a banner advertising compnay to make sure that their online ad performs well!
By: Deepak Kamboj
About the Author:
Deepak Kamboj is an expert writer, he is currently associated with Rupiz Media Ad Network, a leading online media buying agency. He has been efficient in providing useful information about banner advertising, online advertising, online ad agencies internet advertising agency, web banners.
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