Archive for November, 2008
Modern Advertising Methods For Buyers and Sellers
Even though there are many modern advertising methods to choose from these days, it doesn’t automatically mean that the most up to date and technologically driven formats are the best and most cost effective to use.
There is no doubt that advertising is all around us and our acts and behaviour can sometimes be influenced by advertising on the TV, radio, traditional media formats and the internet.
Of course, they push our buttons in many different ways and the human mind can react to different designs and messages in a very focused, direct or an almost subliminal fashion. It is this diversity that makes advertising so exciting.
Some of the most modern advertising methods involve technology and it seems the next big response generator will be the format that has a certain WOW factor attached to it.
The three big players leading the way are in the areas of outdoor, mobile communications and the internet.
If you take a trip outdoors, you’ll see that a lot has changed since the introduction of standard billboards on the side of the road, motorway or highway.
It is now more about positioning and impact than ever before and if you can add a highly desirable and interactive value to this, it becomes an accepted and targeted proposition for advertisers and consumers respectively.
One of the striking new formats to emerge in this area is in underground and subway stations. This digital screen format allows advertisers to show short, high quality video ads to commuters on a high definition moving canvas. What is also very exciting is the fact that advertisers can target consumers by changing campaign messages to match things like in-store promotions and other special announcements at the touch of a button. This now becomes a very powerful promotional tool for the advertiser and one that is difficult to avoid for consumers.
Not only are these ads situated on the platforms facing the passengers, but they are also located on the entire length of the adjoining wall on moving escalators. They are making an appearance in locations all over the world and can be a highly effective tool in attracting a busy, affluent, reactive and highly social audience.
With mobile communications, the concept is simple, but the impact has already been huge.
A lot of major players in the marketing and advertising game are convinced that mobile phone advertising will be the next big thing and as phones get even better online browsers, more and more people will be using them to buy, sell, communicate and generally spend enough time online to receive targeted offers from regional and national advertisers. The fact is that mobile communications equipped with GPS technology will allow advertisers to focus in on their specific targets by sending offers and messages to consumers within a very short distance of their establishment. New technology certainly plays a big hand in the main development issues here and although there are certainly opt-in rules in place, it won’t be long before the ads will become part of the functionality and overall user experience.
Finally, we take a brief look at how web advertising has evolved and what we can now expect as we move into a more sophisticated and interactive marketplace.
Although the days of traditional banner advertising bringing in massive reponses seems to have gone, the standard size formats for leaderboard and skyscraper banner ads still seem to play a role in developing brand and producing a decent number of click throughs.
What seems odd is that we now refer to older online style adverts as branding or awareness ads, much in the same way as we term larger ads in magazines as corporate style advertisements.
The truth is that no ad format is producing the high click through rates we used to see when it all started in the mid to late 1990′s. Back then it was a new and exciting concept and people were clicking on ads and exploring the internet at much higher ‘per page to per user’ levels than we are currently seeing.
It is now more about getting the targeting right on specific pages and sections rather than seeing general page impression rates on run of the mill pages. Now that more people are advertising online, they have to justify their spend by constantly providing evidence that it is not only good value but also providing a good return on investment. Most online advertising (and their providers) should now offer some form of tracking and if they can’t provide buyers with stats, it is a sure sign that they are hiding something.
One of potential big players in this online marketplace is video. This format can not just capture our attention quickly, but it can also communicate messages in a way that we can understand and relate to. Although we are used to seeing graphics and animation, it is real-life footage of situations that we can relate to that will really hit the spot.
Video does this so well and with the introduction of Google video via You tube, it is now possible to closely match the video with the content of the pages we are looking at. This is just a developing strategy of a hugely successful contextual text and image ad set up that is now part of the largest ad coverage in the world.
There is no doubt that online advertising is evolving as our appetite for quick and interesting content becomes more of an issue and a main requirement. Watch this space for the next big update.
By: Andrew Long
About the Author:
Online Banner Advertisement
As all we know that banner advertising is not a popular and success way of advertising. Days are gone when banner advertising was the most effective way of advertise which leads to make sales. But these days banner ads always ignore by net users or you can say that they are enough mature to ignore them. So what we should think that banner advertising is over? No it is not.
That’s true that banner advertising is not effective and successful as it was three four years ago. But these days advertising networks are finding new ways to to make it effective as well as popular. One of the new invention in advertising world is Rotate Banner Ads Plug In which is recently released by Max Banner Ads. This banner ads plug in enables affiliates to add and rotate banners in blogs without editing themes or monkeying with the codes.
This banner ads plug in allows you to handle square button banners in the sidebars or horizontal banners at the top of the blog. It also allows you to rotate banners within the posts. It means if you have number of posts then Each “zone” can have it’s own separate set of banner ads rotating however many at a time you choose. For this you just need to install and activate this plug in then set up your banner ads configuration according to your choice after that everything is automatic.
This plug in not only set up your banner ads but also it keeps stats of number of impressions, clicks and the click through percentage for each banner in each “zone” so that you can keep track of which ads are getting the best results.
So now we could say that this plug in is like a acid for banner advertising because banner advertising is loosing its place in online advertising. Net users are mature enough to ignore banner ads. And publishers and advertisers are not getting enough returns from banner ads. But now all advertisers and publishers are hoping that this plug in would make banner advertising more successful to provide maximum returns.
But if you want maximum return from banner ads then you need a right advertising network whatever you are A Publisher or A Advertiser.
XapAds is fastest growing online advertising company – which provides contextual advertising solution for online advertising. XapAds has biggest contextual advertising network that serves over 900 million impressions each month by partnering with over 100,000 specialized websites.
While the Advertisers are shedding a fortune on Online advertising, they are not getting the expected ROI as they should be get, reason behind this the key players of Advertising Business “Google”, “Yahoo” etc are charging very high CPC. But Xapads has been incorporated for those Small and Medium sized websites who can’t pay fortune for a meagre amount of clicks.
So just be the part of our team and you would be a happy Publisher or Advertiser. For more information please visit us at: http://www.xapads.com
By: sachinagg01
About the Author:
sachin aggarwal offering ideas about online banner advertising with the help of http://www.xapads.com
Home Based Business Big Advertising
Businesses that can afford the high cost of advertising online are usually better established firms. So, it is not uncommon for business owners to have a large dream held back by financial inequality.
You can plan to take your respective market by storm, but to actually do it requires some form of advertising. Sure, Home Based Business owners can advertise on the same websites as big business but it is a grim reality that the more money you have the better you can acquire premium advertising spots. While big business claims the premier spots, smaller businesses settle for lesser performing ad placements. | While big business enjoy premium ad placement, smaller businesses are pushed to areas that receive significantly less traffic. | While larger businesses can afford premium advertising, the Home Based Businesss ads are relegated back to less visited pages where they rarely see the light of day.} This makes for a disheartening reality check as Home Based Business owners realize that big money accounts get the prestige and carefully sought -after notoriety. Even with pay per click, search engine marketing, the Home Based Business persons quickly discovers that major keywords are beyond their reach, simply because big business has bid more for the word than they can afford. If they advertise on a particular high traffic word their ad will appear several pages beyond the depth most searchers are willing to dig. You see, when searchers use search engines they typically look for their interests on result pages 1 5 maybe 1-7, If they dont find what they are looking for, they usually try a different keyword search to locate what they are looking for. If your ad is on page 8 or 25 for that matter, your ad is basically useless. That is why conventional advertising does not work very well for Home Based Business.
So, Home Based Business owners carefully plan on the business being a success and set out to make it happen. Only to slowly understand the bleak reality that most are daunted by the formidable question of how do I advertise my Home Based Business? cheap-online-advertising dot com and typobounty dot com has solved that question.
The how to advertise hurdle is one that has tripped up many would-be CEOs. Your product wont sell if no one knows about it and its features.
Adding to the Home Based Business problem is the fact that most advertising venues are currently being bombarded by, much larger, more financially equipped companies. This fact has caused advertising costs to remain high and out of reach of the Home Based Business owner due to the laws of supply and demand. If no one wanted the advertising spot, one could have that spot for mere pennies but since there are so many wanting advertising spots, the price goes for as much as the owner thinks he/she can get for it. The ability to gain large-scale advertising can make a product successful but the cost of gaining that large amount of exposure can be enormous. A new advertising website TypoBounty.com is breaking down the barriers to Home Based Business advertising. TypoBounty.com allows Home Based Businesses to offer bounties or small cash rewards for any errors that can be found on their website. Searchers come to the website looking for errors, reading the entire website. The visitor catches the full impact of your sells pitch and improves helps improve your sells pitch. This greatly increases the potential that they will purchase your product. Home Based Businesses gain a visitor that is very attentive to the offer, and will read more of your offer. After all of your websites errors are found and eliminated, the Home Based Business still receives massive amounts of traffic. When errors are found, owners pay the visitor a nominal fee for reporting it. In return the owner gains massive amounts of traffic, increasing the number of people that know about the businesss products and the perfection of their websites content and offer. With TypoBounty.com, the advertising is cheap , plentiful, expandable and helpful in making the Home Based Businesses grow. I was a little discouraged about attempting to advertise online once I saw the prices. says Ronald Busby, but this really reduces my apprehensions. It is a great way to advertise. TypoBounty.com users dig deep into the site for opportunities to earn money for finding errors. So irrespective of where an ad appears, it gets enormous amounts of traffic. Visitors to the Home Based Businesss websites bring with them bulging online money accounts with disposable cash and stay longer. With the easy come easy go attitude about the money they have earned, TypoBounty.com users spend money with relative ease. In a Home Based Business, every dollar matters. So, investing large amounts of money in advertising techniques that only result in 2 second visits to ones website is very frustrating. TypoBounty.coms business model makes every visit count. Visitors actually learn about the businesss products and services increasing the websites ability to retain visitors. Visitors dont just click over and click back. They stay on the advertising websites longer and learn much more about the product, website or information being presented. With more people knowing substantially more about a product and its benefits comes the increase likelihood of referrals and residual word of mouth advertising. For instance, if a person is not in the market for a cell phone but he/she spends 5 10 minutes reading about what makes a particular cell phone so great, that person is more likely to tell others about such a great cell phone he has found or even replace his/her current cell phone with this better one. It is big time advertising for a fraction of the cost.
By: John Reed
About the Author:
The author, John Reed,of XXOT has 15 years business experience and has had the opportunity to use and review multiple online businesses. You can read more avoiding the money trap of marketing your home-based business at www.cheap-online-advertising.com
Eliminating the Uncertainty in Advertising…
For many people, advertising online is a quagmire of uncertainty and complexity. Rarely is there a way of tracking how effective, if at all, your ads are and if those ads are even reaching the right people. The result of these failed advertising campaigns often causes businesses to stagnate and debts to incur. The fact is there are some people who just do not know how to advertise their online business effectively.
Advertising effectively and properly online is an important aspect of keeping your internet business making money and attracting repeat customers. There are tons upon tons of ads out there, so being smart about how you advertise and where you do it is very important.
There are many websites and tools out there to aid in your advertising campaign. Crocads.com is a top rated site with the goal of helping your business attract more customers. Crocads.com is a component site with owners experienced in marketing and advertising. They know what it takes to get your name out there and are dedicated to helping you and your business.
Unlike other similar sites, Crocads.com offers many benefits and opportunities to advertise websites and businesses. By becoming a member with Crocads.com, you will receive different benefits according to the level of membership you choose. Overall, Crocads.com allows you to advertise to a targeted audience that will be interested in your site and product, making it more likely that they will purchase from you or use your services. This takes out a large amount of uncertainty that results in using other methods of advertising. In fact, this feature can be seen on Crocads.com site. Called the Wombat Search, anyone is able to search through countless advertising by keywords or categories. Along with offering Recommended Advertising and Recommended Sites anyone can clearly see how dedicated Crocads.com is to promoting others businesses.
A membership allows further access to benefits. There are four levels of membership starting at a free member and ending with lifetime membership. The names of these memberships display the fun and whimsical attitude of Crocads.com.
The Croc Hunter membership is the free membership and offers limited abilities and benefits. Croc Hunter level is most often used by those wanting to test the waters of Crocads.com and quickly realizes that the site offers among the best advertising campaigns on the web.
Apprentice Croc Wrestler is for those wanting to use Crocads.com on a monthly basis. With more features than the Croc Hunter level, as an Apprentice, there are still many features that are unavailable at this stage. One of the most valuable of these features is being advertised on Crocads.com itself.
Expert Croc Wrestlers experience more benefits and features than the previous two and is one of the most cost effective ways of advertising through Crocads.com. Compared to the sign up cost and the cost of maintaining advertising for a year, Expert Croc Wrestlers know what it takes to be cost effective.
The last membership level is the Champion Croc Wrestlers and these members are truly champions. They understand how important it is to advertise using Crocads.com and see the most benefits of the site’s methods and resources.
Advertising does not have to be difficult or confusing. In fact, with the aid of Crocads.com, advertising can be fun, easy, and enjoyable, not to mention affordable. Or to put it another way, Crocads.com is a beaut!
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Croc-Ads was developed by Jane Mark & Phil Basten of JAM Marketing Inc as a valuable advertising resource for their members and customers. Discover why the web’s top marketers now advertise at… http://crocads.com
By: Phil Basten
About the Author:
Phil Basten
www.crocads.com
Author.
Marketing Consultant.
If Tobacco is a Product Which Can be Sold Legally Then Why Can it not be Advertised?
Most countries have laws that band tobacco advertising of all kinds; not only from television but all other sources that include magazines, billboards, etc. however what is the reason for such laws? The answer most governments give is that tobacco is hazardous to one’s health not only to those who consume it but those who are around the consumer as they will inhale what is known as “second hand smoke” which some claim is even more harmful then the one the smoker is inhaling. I however ask if this is the case then why only ban tobacco from being advertised? Why not ban it all together?
Of course there are those that will say that tobacco should not be made illegal because it does not kill or at least not as quickly as do the above mentioned narcotics and it is with intent of having people smoke less that advertising should be banned. This sounds logical; at least in theory but as is often the case what works on paper does not always work in practice as many years ago the government of Norway banned all kinds of tobacco advertisement only to discover that neither the amount of people smoking nor the amount of cigarettes being consumed decreased. It was in shook contrast that the opposite occurred as consumption of tobacco tripled rather then decreased.
One of the observations I however have made about advertisement based on what I have seen is that it does not determine weather or not people consume a certain product by this I mean that those who are willing to smoke cigarettes will do so like those who are willing to drink alcohol and it is not the advertisement that leads them to do so but other factors such as society and its customs. I in a perhaps odd example believe that if the act of suicide were to be advertised the number of people committing it or attempting to do so would not increase. Poland for instance had an episode not long ago where its government banned all forms of advertisement connected to alcohol to find out like the Norwegian government did with tobacco that the number of people drinking did not decrease and neither did the amount of alcohol being consumed.
With regards to advertisement I once wondered why was it that some companies like Coca-Cola advertise spending millions of dollars a year in doing so in the form of not only television commercials, billboards and even sponsoring sporting events like the World Cup which must cost them a huge deal of money? If one thinks about it what could be the reason Coca-cola who no offense to anybody who is religious is about as well known a name as is the name of Jesus Christ, to continue to advertise?
So it is not to gain fame that companies like Coca-Cola advertise nor is it to keep it as those who are very young are not even in need of commercials to become aware of the existence of this company as they merely need to leave their homes and look about them in stores or their friends’ homes which are more then likely to have this product. Coca-Cola unlike other companies with huge names such as Ford, Sony, or IBM does not introduce new products on the market as their product has remained unchanged for the last 100 years or so. It was with this in mind that I asked a friend of mine who worked in advertisement why if there name was one that was so famous as to be on the same level with God’s did they need to advertise? It was my question that was met with a simple answer that if companies like Coca-Cola or Pepsi did not advertise they would have to pay more in the way of taxes being that they can deduct their cost of advertising from their taxes and given that paying more taxes gives these companies nothing in return they opt to advertise.
It was this logic that put in my mind the notion that reached the conclusion that this perhaps is the real reason tobacco companies are not allowed to advertise and again the health issue is a smoke screen. If tobacco companies are not allowed to advertise that means they can not deduct the cost of advertising from their taxes and therefore would have to pay more of them. This in my opinion is the real reason why governments have banned tobacco advertisement and not the so called “health issue” because if that were the real cause then they would have made tobacco illegal as they have done with cocaine and other narcotics.
As for adverting, it in and of itself does not determine weather or not people consume certain products such as alcohol or cigarettes or chocolate for that matter but it does help determine what brand people choose. For instance those who smoke will do so regardless of advertisement or lack of which as the case in Norway and other countries have shown but what advertising can sway is what brand they will smoke or what brand of Cola they will drink. If Cola-Cola and Pepsi have huge names in the carbonated soft drink industry well the name Marlboro is just as big in the tobacco industry and just as Coca-Cola does not need to be advertised as just about everybody consumes this product neither does Marlboro. Naturally there are those who do not consume either Coca-Cola or Marlboro but those who do not refrain not form lack of knowledge of the brand but because their tastes lean in another direction which not even advertising can change. This being the case as who does not know Marlboro as it even turns out that all people need see are the colors “red and white” and their imagination will automatically associate them to the Marlboro brand as is the example given by Formula One cars.
Lack of being able to advertise for Marlboro also does not present a problem in another form and that is that when they can not advertise neither can other tobacco companies. This meaning that none of them will be allowed to challenge the Marlboro name or even grow to represent serious competition to it which has already been established through the years in the mind of the consumer. This compiled with two more factors should guarantee Marlboro its place as the top selling brand worldwide for a long time to come. One of them being that marketing studies have shown that the average consumer will tend to buy products he or she is already familiar with which in the case of most smokers is Marlboro. The second one being the also accepted reality that cigarette smokers are the most loyal consumers of all.
By: Gianni Truvianni
About the Author:
My name is Gianni Truvianni, I am an author who writes with the simple aim of sharing his ideas, thoughts and so much more of what I am with those who are interested in perhaps reading something new. As for the details regarding my life I would say that there is nothing that lifts them above the ordinary. I was born in New York City in 1967 on May 21st and am presently living in Warsaw, Poland where I wrote my first book “New York’s Opera Society” now Available on Amazon.